LO1: Unit 6: Glossary

 

Cross media marketing:

Prosumer:

A prosumer is a person who consumes and produces; the terms is a combination of the words producer and consumer; it links to the wikinomics theory (how the internet and online technologies have changed how and who can make money globally.)

Globalisation:

The consumption of media products on media products on a global scale. Some have argued that media is actually a partial cause of globalisation rather than just another globalised industry.

Wikinomics:

Wiki=editable site

Nomics= economics (making money)

Wikinomics is the way the internet has changed who and how people and businesses can make money online

Web-utopianism:

Those who see online and social media technologies as a benefit to society, They believe that social media and web 2.0 allow societies to come together to promote social good or the utopian deal.

Media theorist David Gauntlett is a web utopian and believes that geographical boundaries are non existent thanks to social media and connectivity.

Web-utopianism or utopian internet is a sub category of technological utopianism and the belief that online communication helps bring about a more decentralised, democratic and librarian society.

The Global Village Theory:

In his book 'Understanding Media: The extensions of man", Marshall McLuhan suggested that one day we would live in a global village where owing to the advancments in technologies, we would be more interconnected with one another.

Section B Glossary:

USP- Unique selling point - The aspects of a product that make it stand out from its competitors

UGC - User generated content - The media content made by prosumers in the digital age. Links to the theory of wikinomics- former consumer making things and putting it online.

Folksonomy-  A system of sharing of ideas across an online community. Achieved through geo-tagging, sharing and tagging people. (Folk - community, taxonomy - system so it is portmanteau (a word made up of 2 words).

Social media metrics/measurements- Analysis of the number of people accessing posts- e.g. using tools such as sprout social. Make sure enough people are seeing your message.

socialblade.com - Social Blade gives its users access to analytics to any content on a global scale.

Social media aggregation- using online tools (hoot suite) to pull together your online content so it is released across different social media to maximise the message you are sending. The benefits of this are that it saves time and there is a consistent message across different socials.

getspotlyte.com- Spotlyte is a content curation platform that turns UGC into unique brand marketing across all channels.

Social media sales funnel 

Awareness

Interest

Considerstion

Decision

Purchase