The main goal of the campaign is to have a successful launch of GoEatNow's new app based takeaway delivery service. I am going to explain how social media channels can be used to creatively meet objectives as part of the campaign, whilst explaining wider issues such as legal and ethical issues and social media measurement tools and strategies that must be taken into consideration. My campaign must include: - Timescales, milestones and review dates - Channels used to reach the audience - Content used ------------------------------------------------------ - Create awareness by asking volunteers to create UGC - Talk about the USP ------------------------------------------------------ - Create awareness by promoting the product - Gain sponsorships From my own knowledge, I know this campaign should run for at least 6 months before the launch of the app. I will begin by posting tweets on twitter talking about recent events and building an audience and awareness of the new app. I will als...
